Client Overview:
“Clients” is a leading online store specializing in high-quality, halal-certified dates and other related products. The brand caters to customers who prioritize halal food products, offering a wide range of date varieties. Based in Dhaka, Bangladesh, Ishmam aimed to leverage Facebook Ads to increase its sales and grow its customer base.
Key Challenges:
- Brand Awareness: “Clients” faced challenges with raising brand awareness in a competitive market.
- Cost-Effective Campaigns: With a limited marketing budget, the focus was on driving sales while maintaining a low cost per acquisition.
- Increasing Conversions: The goal was to optimize campaigns to generate more conversions without increasing costs.
Goals:
- Increase website purchases and conversions.
- Keep cost per purchase low and increase customer engagement.
- Establish the brand as a leading provider of premium halal dates.
Key Strategies & Actions:
- Targeted Facebook Ads: We launched a series of highly-targeted Facebook ad campaigns aimed at customers with a clear purchase intent. By leveraging Facebook’s targeting tools, the ads were shown to users who were interested in halal products or dates, ensuring that the campaign reached the right audience.
- Optimizing Budget for Conversions: Facebook Ads were optimized for conversion, focusing on low-cost purchases while maintaining high ad performance. The campaigns focused on getting quality leads and repeat buyers.
- Engagement & Retargeting: We used retargeting ads for users who had visited the website but hadn’t yet made a purchase. This allowed Ishmam to remind potential customers of the products and encourage them to complete their purchase.
- Using Facebook Analytics: Regular analysis of Facebook Insights allowed us to adjust ad strategies in real-time. Based on the data, we made necessary changes to creatives, targeting, and bidding strategies to improve overall performance.
- A/B Testing Ads: Multiple creatives and ad formats were tested to understand which worked best for the target audience. This helped reduce costs and increase the effectiveness of the campaign.
Results:
- Website Purchases: Over a period of several weeks, website purchases grew significantly, with a total of 1,196 purchases.
- Cost per Purchase: The cost per purchase was reduced to $0.76, making it a highly cost-effective campaign.
- Total Spend: The total ad spend for the campaigns amounted to $907.73. Despite the budget constraints, the brand saw a high return on investment due to the optimized ad strategy.
- Increased Engagement: The campaigns led to increased traffic, with a noticeable rise in customer interaction and engagement on both Facebook and the website.
Conclusion:
By strategically targeting the right audience and optimizing campaigns for conversions, “Clients” successfully achieved a significant increase in website purchases while keeping costs low. Through continuous analysis and adjustments based on Facebook Ads performance data, “Clients” was able to establish a stronger online presence and boost its sales in the competitive halal market.
Suggestions for Future Improvement:
- Creative Optimization: Further testing of ad creatives could help in reducing costs even more and improving engagement by creating more personalized ads.
- Increased Retargeting Efforts: Engaging users with personalized offers for repeat purchases could drive more loyalty and lifetime value.
